London, 22 April 2010. While airplanes remained grounded for the past week as a result of the unexpected eruption of Mt. Eyjafjallajokul in Iceland, hotel prices reached a new peak. Hotel price comparison site www.trivago.co.uk investigated the change in overnight accommodation prices by examining the prices during the week of April 15 to 22, when the flight embargo was in force, and comparing these results with the findings of the trivago Hotel Price Index for April. The conclusions are undeniable – significant price hikes in Europe’s major cities during the flight interdiction. In Milan, which also hosted the Football Championship League Semi-Finals on April 20, average room prices soared to 200 pounds – a 91 percent increase over the previously reported April average of 105 pounds. An overnight stay in London during the airline grounding averaged out to 205 pounds a night; compared to April’s expected average of 138 pounds, this represents a climb of 49 percent.
Other European cities were also affected by this sudden change. Stranded travelers in Berlin faced surcharges of 63 percent, seeing prices rise from 84 pounds at the beginning of the month to 137 pounds. In Amsterdam, the cost of a standard double room rose 26 percent from 133 pounds in early April to 167 pounds this week. Hoteliers in Madrid raised prices 46 percent as a result of the travel crisis, while their counterparts in Barcelona increased room costs by 13 percent from 127 pounds to 143 pounds. Those travelling or trapped in Paris were also forced to dig deep into their pockets – room prices rose by 27 percent, from 138 pounds at the beginning of the month to 175 pounds.
The prices and analysis are based on http://www.trivago.co.uk’s hotel price index. The results of the April tHPI were used in comparison with prices taken during the period of April 15 to 22, when the air travel was banned. The tHPI shows the average overnight accommodation prices for the most popular European cities on trivago. Prices for a standard double room are calculated on the basis of 160,000 daily price inquiries for overnight hotel stays generated through the trivago hotel price comparison service. trivago stores all hotel enquiries for each month and therefore gives an overview of hotel accommodation prices for the upcoming month. The tHPI reflects the hotel prices within the European online hotel market: The overnight accommodation prices of 53 online travel agents and hotel chains create the average hotel prices for cities, regions and countries within Europe.
1. A graphic of the price change in key European cities as a result of the air embargo:
2. An overview of the average overnight accommodation prices in April 2010, prior to the volcano’s eruption, for the top 50 European cities listed in the tHPI can be found here:
Travellers find the ideal hotel for the best rate on trivago. The online service compares the hotel rates of 53 booking sites for 400,000 hotels worldwide. In addition, trivago has integrated over 15 million hotel reviews and shows the overall rating for each hotel. trivago does not just compare the prices of online hotel booking sites, but also the rates. Users can see whether breakfast is included, if any cancellation fees apply, and whether payment by credit card is available. trivago has the first “Freestyle” metasearch engine: travellers are able to search by holiday region, city or hotel name. With its headquarters in Dusseldorf, Germany, trivago was founded in 2005 and currently operates 21 international country platforms.