The One&Only has arrived in grand style & with much fanfare! Guests at the grand opening included Nelson Mandela and celebrities such as Mariah Carey, Sharon Stone, Robert de Niro & Matt Damon. Sol Kerzner’s latest was launched in April and offers the Mother City and her visitors some truly unique features, not least of which are the only restaurants on the African continent operated by Nobuyuki ‘Nobu’ Matsuhisa & Gordon Ramsay and a 6,000 bottle tri-level wine loft.
This R900-million, 6-star resort is ideally located for guests attending the 2010 World Cup and boasts the largest and most luxurious Cape Town accommodations as well as the most comprehensive Spa. Of course the price tag matches the setting and ranges from about 500€ to 4,500€ per night.
Tel: + 27 (0)21 431 5800
Fax: +27 (0)21 431 5230
Kerzner’s brash and bold use of celebrities and the media to boost his brand is, he says, a deliberate marketing tool. “Why be the world’s best kept secret?’ he joked to CNN by the infinity pool of his newest venture.
And after more than 40 years in the business, he understands that the allure of the rich and famous can help him to sell hotel rooms.
In the early 1960’s, when he was just 29, Kerzner developed South Africa’s first five start hotel called the Beverley Hills. Marlene Dietrich, he says, was at the opening.
Years later, when he revolutionized the concept of a gaming and entertainment destination by developing the Sun City resort, Frank Sinatra performed at the opening of the Sun City Superbowl.
When he launched his One&Only Palmilla in Mexico the opening party was a surprise fiftieth birthday party for Hollywood actor John Travolta.
In 2008, at the opening of the Atlantis, The Palm in Dubai, his celebratory fireworks display was beamed live on satellite around the world and was billed as so spectacular it the could be seen from space.
Now in his 70’s, Kerzner’s showing now signs of slowing down. His next hotel and casino resort opens in Morocco later this year. (CNN)